We Design for Health Literacy

Why is health literacy design crucial to your healthcare communication?

From a creative standpoint, the goal of health literacy design is to ensure the intended audience can "find, understand, and use information and services to inform health-related decisions and actions for themselves and others." - Healthy People 2030.

Designing for health literacy involves taking into account the characteristics of the intended audience. These include:

  • Demographics and economic contexts
  • Behaviors and age
  • Language and literacy skills
  • Real-world experiences
  • Cultural and social diversity

Below are just some examples of our work supporting health literacy initiatives for various clients, institutions, and organizations.