We Design for Health Literacy
Why is health literacy design crucial to your healthcare communication?
From a creative standpoint, the goal of health literacy design is to ensure the intended audience can "find, understand, and use information and services to inform health-related decisions and actions for themselves and others." - Healthy People 2030.
Designing for health literacy involves taking into account the characteristics of the intended audience. These include:
- Demographics and economic contexts
- Behaviors and age
- Language and literacy skills
- Real-world experiences
- Cultural and social diversity
Below are just some examples of our work supporting health literacy initiatives for various clients, institutions, and organizations.