The Empire Forum: Retina Pipeline and Markets at OSN New York & Retina

To support the inaugural Empire Forum, GV CERV designed and developed the forum’s brand, signage, slide presentations, and motion graphic introduction.

The Empire Forum, produced by BioPharma Medical Solutions, brought together retina specialists, biotech and pharmaceutical leaders, and investors at the Sheraton New York Times Square. Unlike a traditional scientific congress, the forum was built for direct dialogue between science, industry and capital about the future of retinal therapeutics.

We created a brand identity that carried through every touchpoint, from onsite signage to the presentation templates used across the day’s sessions. To open the forum, we designed and produced the motion graphics for a Times Square–inspired introduction that set an energetic, distinctly New York tone as attendees took their seats.

BioPharma Medical Solutions generated its audience in stages: an online campaign, then direct mail, then personalized email invitations. We designed the branding across each of those pieces, so every invitation looked and felt like part of the same forum. More than 35 sponsors supported the event, and each was represented consistently throughout the brand.