IHA's Health Literacy Conference 2025:
Building Equity Through Innovation and Inclusion.

GVCERV Communications, in collaboration with the Institute for Healthcare Advancement, designed and developed the visual theme and pre-conference site. The theme encapsulates the unifying theme of today’s complex world. Health literacy isn’t just about understanding medical terms—it’s about navigating systems, addressing inequities, and ensuring that everyone has the support they need to live healthier lives. Social factors like income, education, and geography create barriers that affect entire communities. At the same time, emerging technologies like artificial intelligence (AI) offer new ways to bridge those gaps while also raising critical questions about fairness and accessibility.

The art direction of the creative was to focus on equity, the power of innovation, connection, and solutions.