In the past, iha4health.org consisted of general information about the Institute for Healthcare Advancement and the book product lines titled “What to Do for Health” series and the “Health Micro-pub book series.”

Since most of the non-book product content has been migrated to the Center for Health Literacy Solutions site, GVCERV was contracted to redesign and focus the presentation at iha4health.org on the book products. The redesign consisted of utilizing call-to-action elements, updated product imagery, and supportive graphics using the latest branding along with the configuration of woo-commerce within the WordPress content management system, shopping cart, and unique product information specific to products needed.

Since the redesign, book sales have increased by up to 60% during the same period before the redesign.