A very insightful article by Deloitte LLP CMO Diana O’Brien. Developing your personal digital brand.
So how can business leaders build a personal brand online? Consider the following per the author Diana O’Brien:
- Think about the things you care about most. Maybe it’s your company, your family, your hometown, a hobby, or a social cause that’s important to you. Whatever those things are, you likely have a lot to say about them, making them potential topics for your posts.
- Consider your message and your voice. Be authentic; don’t try to be someone you’re not. Are you inspirational, funny, authoritative—or all of the above? Spending a little time answering this question may help you hone your message and your voice. Then, talk about the things that are important to you in your posts.
- Don’t be shy about asking for help. Just because you’re a marketer doesn’t mean you have to have all the answers when it comes to your digital brand. When I started, I asked many questions and talked to a number of colleagues and subject matter specialists at Deloitte. Social platforms change often, so it’s important to be a perpetual student. If you have tactical questions about posting, ask a social expert—I’m guessing you know a few.
- Finally, don’t be afraid to be vulnerable and make mistakes. It’s part of being authentic. Learn from every misstep, and share what you learn. It will not only help you get better; it will also be a powerful way to help others and deepen your connections.