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RFID technology pharmaceutical ad

RFID in pharmaceutical Ad

Working with the Pfizer Trade Group, developed an ad to highlight Pfizer’s use of RFID (Radio Frequency ID) technology to prevent counterfeit products from entering the supply line.

This ad was featured in the March 2006 issue of Pharmacy Times and the recipient of the Ad-Q Award as part of of an ongoing campaign to disrupt counterfeit products from reaching the supply chain before they get to the pharmacy.