As a graphic design studio, we see PowerPoint as the go-to solution for B2B, or professional audience presentations. Over the years, PowerPoint has gotten a potentially negative reputation as a cumbersome, awkward, and design deficient software solution for developing presentations. We disagree and that is the premise of this article by a PowerPoint designer in NJ titled “How to make your PowerPoint interesting.”
Every presentation regardless of the audience, the focus needs to be on the content first. This is how you make your PowerPoint interesting, engaging and even memorable to your audience. Content is not just the words, the bullets, the boxed text and images but “HOW” does all of these pieces come together to “PRESENT” your message.
At our New Jersey graphic and web design studio, we have designed PowerPoint presentations that can range from medical communications, sales force initiatives, health literacy training, and complex scientific presentation needs. Our goal when designing a PowerPoint presentation is to deliver a fine four-course meal not a diner-caliber “Super-sized” plate of content that leaves the audience wanting it to be over after a few minutes of the presenation.
Here at GV CERV Communications, we first want to get a sense of where the presentation is to go, and how can the audience better understand the messaging. There are some core principles we stress to our clients even if we are not directly involved in the content development but yet are given the task of putting it creatively all together.
Our core PowerPoint design principles:
Finally, your core branding if applicable can play a significant part in your presentation. The location, theme or special topic of your talk could potentially play a role in how the design and content flows. Do not be afraid to use humor to break up a long presentation. Do your research on your audience ahead of writing the content. It might just give your PowerPoint presentation that edge it needs to enable audience retention.
Here at GV CERV Communications, let us bring over 20 years of PowerPoint presentation design experience to your next talk, presentation or workshop. We will partner with you and creatively support your content to deliver a packaged PowerPoint presentation that connects with your audience. Call us at 732.996.6328 to learn more about what GV CERV Communications graphic design and development services can do for you.