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July 12, 2016

Developing your personal brand? Yes, it’s part of the larger picture.

A very insightful article by Deloitte LLP CMO Diana O’Brien. Developing your personal digital brand.

So how can business leaders build a personal brand online? Consider the following per the author Diana O’Brien:

  1. Think about the things you care about most. Maybe it’s your company, your family, your hometown, a hobby, or a social cause that’s important to you. Whatever those things are, you likely have a lot to say about them, making them potential topics for your posts.
  2. Consider your message and your voice. Be authentic; don’t try to be someone you’re not. Are you inspirational, funny, authoritative—or all of the above? Spending a little time answering this question may help you hone your message and your voice. Then, talk about the things that are important to you in your posts.
  3. Don’t be shy about asking for help. Just because you’re a marketer doesn’t mean you have to have all the answers when it comes to your digital brand. When I started, I asked many questions and talked to a number of colleagues and subject matter specialists at Deloitte. Social platforms change often, so it’s important to be a perpetual student. If you have tactical questions about posting, ask a social expert—I’m guessing you know a few.
  4. Finally, don’t be afraid to be vulnerable and make mistakes. It’s part of being authentic. Learn from every misstep, and share what you learn. It will not only help you get better; it will also be a powerful way to help others and deepen your connections.